Here's what I learned after studying 100+ top-performing Skool communities and their Facebook ads... There’s a huge gap between a scroll-past and a "HOW DO I JOIN ASAP" moment. And it all comes down to… How you position the top benefits of your community. Let me show you what I mean... 👇 ❌ WEAK: "24/7 community access" ✅ STRONG: "Get your questions answered in minutes, even at 2am when you're tackling that final launch email" ❌ WEAK: "Weekly group calls" ✅ STRONG: "Hot seat coaching every Tuesday where you'll get personalized solutions to unlock your current growth bottleneck" 🔑 The Benefit Formula That's Working RIGHT NOW: Feature + Specific Outcome + Emotional Benefit Example: "Resource library" becomes: "Swipe our proven templates that helped 100+ members land their first high-ticket clients (even if you're just starting out)" ❓If you’re running ads to your Skool (free or paid), how do you decide what benefits your target audience will be most excited about?