So lab mates... I'm gonna start winding down for the festivities now, posting less often, and going into hybernation mode. I'll be back to full swing in 25 to kick off the new year with DAILY video tips for you to supercharge your email growth. Mon 6th Jan onwards. I'll post the occassional thing between now and then, but less about email, and more about being festive and jolly! 🎄 BUT, if you need me, I'm here, any time, so ping me a DM and I'll come back to you. Have an awesome Xmas and new year, and thank you BIG TIME for joining my community, it means the world, and I want to support you the best I can into the new year.

Just dropped 2 new products in the classroom... 1. Firestarter coaching 2. PIMP MY EMAIL Firestarter coaching is a one hour fixer session with me, to unfuck your strategy, undo your doubts and unlock your growth PIMP MY EMAIL is an email review service where I record a loom video reviewing your latest email and give you top tips to maximize the results

The classroom in the lab is growing by the week, a huge thank you for your support so far, and for giving me such amazing feedback on my courses and content, it means a big deal x

I got a report that a member called Tasbiha Shaikh DM'd them trying to sell to them, so I banned her from the community. I want to make this community high quality - both in terms of content and the members themselves, so if anyone gets a spammy DM, please report it and I'll ban 'em too! Here's to building something awesome together 👏

The 4 Cs Flywheel is the game-changer for your business. 🚀 Content. Community. Commerce. Customers. That’s it. Four steps that don’t just work—they spin. It’s not some clunky, outdated funnel that drains your time and energy. It’s a flywheel—smooth, automated, and endlessly powerful. Here’s how it rolls: We start with content. That’s your spark, the thing that attracts eyeballs and gets people curious. Then, we move to community—building a loyal tribe who actually cares about what you do. From there, we roll into commerce. Your community supports your business, and your business feeds your community. It’s like a perfect circle of value. And lastly, customers—delivering results so good, they can’t stop talking about you. Guess what that does? Feeds right back into content. Boom. Endless growth cycle. 🔄 Unlike a funnel, which basically says, “Thanks for your money, see ya,” the flywheel keeps the momentum going. It builds relationships. Automates processes. Turns followers into superfans. This isn’t fluff. I’ve used it in my business, my clients’ businesses, and every time—it delivers. More customers. More community. More results. And now, I’m teaching it all in my community. Four lessons, one for each quadrant. Want in? Drop a comment or slide into my DMs. Simple. Effective. Transformative. Let’s spin this flywheel together. 💥 Access the new FREE flywheel course in the classroom NOW: https://www.skool.com/doug/classroom/d61b90be