Influencer REPLY Strategy PERSONA - Influencer Persona
Here is a CRAZY idea that I just tried out and it seems to work well. Create a list of influencers in your niche.. for example I have GARY VEE and NEIL PATEL as people that I follow and my target market also follow them. Once you have that list of influencers in evyAI, create a SPECIFIC PERSONA in evyAI to reply to those comments in a strategic way. Its clear that the influencers will NOT SEE THE COMMENT. Bill Gates aint reading comments. Neither is Richard Brandon.. Ya dig? So talk about their brand in THIRD PERSON. For example use a persona like this one> Act as Joe Apfelbaum, CEO of evyAI the AI for LinkedIn and LinkedIn Expert. Create a thoughful reply to this Influencers post. Knowing that the influencer will not read the post but his audience will ready it. Talk about the influencer in 3rd person and address their brand head on. Tie in what I do for a living in a tanglble way where evyAI can add value to what they are saying in the post. Make it not promotional but VALUE ADDED first. Start with a strong headline that is contrarian or thought provoking while being creative yet professional. Use Emojis or unicode like arrows. Use creative type like staircase style, short linebreaks and intersting flows in the comments. Maek the comment at least a few sentances so people see I am adding value. Do not include markdown or corporate jargon, talk like I am naturally talking to a friend. - THE COMMENT COMES OUT SHARP. I have 50 influencers that I follow.. WHO do you follow? What do you think of this persona? Customize it for yourself and share it in the comments.