How 7-Figure Marketers, Market
one of my members asked a great question earlier today on our mastermind call they wanted to better understand "marketing" my response forced them to have one of those "aha" moments the π‘ went on ... ... and something clicked for them you could see they finally grasped it and it was perfect timing as right when it did, you heard the "cha-ching" in their background of a sale being made their shift was so powerful, I wanted to share the same lesson with you so, here goes π first, we need to think about marketing in a skool specific context that means there are only two things we're trying to do: 1. get people to our about page 2. get people inside our community the objective is to get more of both - agreed? this is where most people then start to separate things ... - ads - social - DMs - emails - VSL - bullets ... and they break it down even more into specific platforms, specific kinds of content, etc I don't why? because it's the change I observed and learned from 7- and 8-figure companies see, marketing is actually about layering different growth tactics on top of one another it's an ecosystem yes, you want to choose ONE CHANNEL ... ... but then you want to LAYER as many different things on top of one another on that channel with each layer comes a compounding in results what does this look like? let's walk through and advertising example ____________________ you've got a community about "monk mode" and it's built by design for young male entrepreneurs and college students you've got a 5k following on IG and have done what you can to get a segment of them across to skool now, you want to pour gasoline on the fire you COULD just run ads and direct traffic straight to skool that'd work but what would work BETTER is LAYERING growth tactics on top of one another - one campaign retargeting everyone who has engaged with your IG page in the last 60 days ... they see your top 3 pieces of content on monk mode - one campaign retargeting everyone who has engaged with your IG page in the last 60 days ... they're driven to a simple landing page where they "opt in" for you 7 day monk mode starter kit