Here are a few formats that are working for some of my clients. Add these to your content this week and let me know if you see any changes! 1. Stitches: find a currently trending/viral post in your niche and give your take on it. 2. Short form: Make these FUN! The boring cooking reels belong on Instagram. The ones that do better on TikTok involve movement, energy, humor... 3. Series: Make a signature series related to your niche. Bonus points if it also showcases your authority, credibility, or relatability 4. Controversial: Give your opinions but don't just be a dick. Debatable topics spark conversation. Use that to your advantage. Likely, you'll find 1 or 2 of these formats did well for you... do more of that ;)

We're business owners. We want to sell our sh*t. But how much is too much? If I called you every single day and told you how great my program was, how long would it take for you to avoid the calls entirely? Probably pretty quickly! What if I called you every day to give you some tips that actually helped you with your marketing? Would you keep answering the calls? Maybe even look forward to getting them? Think about your content like a magazine: its FUN to browse... it just happens to have ads inside. I teach my clients to only sell their offers AT MOST 1 out of every 3 posts (on TikTok). If you have less than 5,000 followers, I might even encourage selling even less while you grow your audience. Why? People love to buy from friends' recommendations, but hang up on telemarketers that want their money.

Thanks so much to everyone that attended the marketing event in Nashville this weekend! It was a pleasure to share some insights to help you grow your business and make your marketing & messaging clearer! I am hoping to get my hands on a bit of the recording to share; I would love to leave it here as a reference for you all. 🤞🏻