So, I asked the Google AI platform Notebooklm to explain the benefits of the Technician Find service for shop owners. Out popped a nearly flawless podcast dialogue between two hosts. OMG!😱

Running an auto shop in a rural area comes with its own set of challenges, and finding qualified technicians tops the list. While the technician shortage affects repair shops everywhere, it hits especially hard when you're miles from the nearest, highly-populated, metropolitan city. You've probably been told to just spend more on Indeed ads (usually by an Indeed rep), but the truth is, that's like throwing your money into a black hole. This tactic is expensive, frustrating and pointless. Here's why... Take a look at the two Indeed Hiring Analytics images attached to this post. One lists the total number of technician resumes available on Indeed in Black Eagle, MT. The other lists the total number of technician resumes available on Indeed in Denver, CO. Here's how Indeed defines this information: "The number of resumes where the selected title/location was listed as the most recent work experience. Indeed does not guarantee that these job seekers are actively seeking employment." So let me ask you a question... Do you think spending more money to show your ads to the same 35 technicians who have resumes on Indeed over and over is a smart strategy? Or... Does it make more sense to show your ads to folks in a city where there are 1,042 technicians with resumes on file? Yeah, the second option sounds like a better idea to me too. Here's what to do: Step 1 - Create a compelling ad that focuses on the benefits a tech would receive by working for you (there's tons of information and training on how to do this in the Technician Find Community) Step 2 - Create a "Mini-Travel Brochure" that gives techs a taste of the amazing lifestyle they can enjoy when they relocate to your city (I've created a custom GPT that will do this for you. All you have to do is enter your city and state. It's part of the free community but you'll have to DM me to request access because it's private. Here is the link: https://www.skool.com/technicianfind/classroom/2a12f4f6?md=863054ffba1d4542964de629fdfcce8b )

I was on a business mastermind call last week and the leader shared a personal story about what makes Aaron Sorkin so successful. If you haven't heard of him, Aaron Sorkin, is a renowned screenwriter, playwright, and director, known for his work on TV series like "The West Wing" and "The Newsroom," and films such as "A Few Good Men" and "The Social Network," and he has a unique approach when it comes to writing. His secret? He locks himself in a room until he has figured out the end of the story. He does it for every new project he gets involved with. By focusing on the end goal first, Sorkin is able to work backwards and craft compelling narratives that have captivated audiences across his various projects. This principle aligns with the wisdom of Stephen Covey, who famously wrote in his book "The 7 Habits of Highly Effective People," "Begin with the end in mind." Covey understood that having a clear vision of your desired outcome is essential for success in any endeavor. When it comes to finding the right technicians for your auto repair shop, beginning with the end in mind is crucial. Start by envisioning your ideal technician: - What skills and certifications should they possess? - What kind of work ethic and attitude are you looking for? - How will they fit into your shop's culture and contribute to your team? Once you have a clear picture of your ideal candidate, you can work backwards to develop a strategic hiring plan: 1. Craft a targeted job description that attracts the right candidates 2. Identify the most effective recruitment channels to reach your desired audience 3. Develop a thorough screening and interview process to evaluate skills, experience, and fit 4. Create a compelling compensation package and benefits that align with your ideal candidate's expectations By beginning with a strong vision of the technician you want to hire, you'll be better equipped to navigate the recruitment process and ultimately build a high-performing team that drives your shop's success.

Mike Rowe, CEO of mikeroweWORKS Foundation, speaks out on the nationwide mechanic shortage impacting the trades. Watch this clip for his take on this growing challenge. Mike Rowe advocates for trades as auto industry faces mechanic shortage

This custom GPT will create a short, compelling mini travel brochure that you can add to your help wanted ads to attract technicians outside of your local area. We use this feature for shops that offer relocation packages and would like to advertise this benefit outside of their local area. DM or reply "ACCESS" to gain access. https://www.skool.com/technicianfind/classroom/2a12f4f6?md=863054ffba1d4542964de629fdfcce8b