Update: I revised my webinar thanks to all of the suggestions here and closed 2 out of 7 people who stayed past the 1 hour mark! Now, these were leads from my own list so we'll see if we can get a ~10% conversion on colder traffic. The updated presentation (V2) is attached below. Here is the original webinar that did not convert. Original: I followed Russell's Funnel Hacks presentation as a template and created what I thought was perfect. Told the story of how I earned & learned. Used trial closes throughout. Had testimonials hitting all the angles, transitioned to the stack almost flawlessly. I even included the 30 minute timer and Q&A at the end - everything went great... but nobody closed ($2,997 product). I had 10 people on the call almost the whole time - I was really hoping for a ~10% conversion. Pretty bummed at the moment, back to the drawing board I guess. I've been trying to sell this program for months and although I have closed it 5 times at full price with one-on-one sales (so I know there's a product-market fit), I haven't had any consistent process to keep the sales coming in, I really thought this webinar would be the answer! I recorded & uploaded as an unlisted video on YouTube, see below if you're keen to give me any advice. For you guys, it will be SO obvious that I'm copying the Funnel Hacks presentation but for my audience, they had no clue. What am I doing wrong? How can I get to 10-15% close rate?