Hey guys, I just launched an ad for my client with a 50 a day budget. Spent $25 and the expected CPM is $90 which is way way way too high. I'm running around 10 split tests all with separate creatives, would that be spreading my budget too thin? or is it too early to tell? Would appreciate any help.
@Thure Sander Thank you. The reason I did it this way was to have every ad set spend equal amounts. I've heard of DCTs for ecommerce but never for local business. Is that what you do?