I'm planning a campaign to around 1,000 potential leads in a very targeted niche. I've previously done work for one business in this niche locally, so I have some relevant experience. These 1,000 leads are spread across the US and Canada. I know the "spray and pray" approach won't work for such a targeted campaign. I need to be highly strategic and personalized. My goal is to close around 3% of these leads this year through the cold emails and more (calls, LinkedIn?). What are your recommended strategies for a campaign like this? Some things I'm considering: - Extensive research on each prospect company/decision maker - Highly personalized email copy highlighting my relevant experience - Multiple follow-up sequences - Trying to get introductions/referrals where possible - A/B testing different subject lines, copy, etc.

Is there a reason why we should purchase multiple domains to create new inboxes for, as opposed to just creating multiple subdomains? I have read the following online: 'When you send emails from a subdomain, you isolate its sender reputation. This means that any issues with one subdomain won't affect the root domain or the other subdomains.' Thanks.

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Is cold calling worth it and is it working for any type of offers and services? Because for lets say SEO agencies, you would need to provide value upfront in cold emails, so how does that work with cold calling? Thanks

Does anyone have a good filter for coaches and consultants? The last list I scraped wasn't great for the type of people I am looking for