Step by Step Process to Improve your Copy Skills in 4 Weeks
Today, I felt like sharing a method I've used for the last couple of weeks, which helped me make progress in my copywriting journey, and unlock my full potential. I'm almost certain that any beginner who is just getting started and is having a hard time: A. Finding a niche B. Writing a single email C. Structuring an email correctly D. Building a portfolio (which is necessary) E. Not knowing who to outreach to Will benefit a LOT from this thread. If you feel like you fall under this category, I encourage you to keep on reading and pay attention to every single step... Step 1. First and foremost, spend an entire week consuming as much content as you possible can, starting with Tyson's 4-hour course. Invest your time watching videos about the basics of copywriting (e.g. email marketing) cause otherwise if you don't have the foundation on lock, you'll hardly make any progress going forward. Learn the principles of copy and abide by them at all times. One way to do that, is by studying emails written by professionals or by reading/reviewing other peers' copy. And while you're at it, get to know all the basic email structures and templates, leveraging Tyson's Copywriting Starter Kit. Step 2. After investing a whole week doing the above, by now you should have a better understanding of what copywriting is all about. During the second week, this is where you should cease watching content and instead focus on putting everything you've learned so far to the test. Because just like in a game of chess, taking action and trying things out is far superior to learning theory and sticking solely to it. If you're at this stage, here's a quick list of the things you can do: - Grab a sheet of paper, create five columns and name them after five different niches that come first to your mind. For example; real estate, relationships, finance, fitness and business coaches. - Then go on social media and find two different prospects for each of these categories and study their content. Filter them out based on: their followers engagement, their like to followers ratio, whether they're active enough, whether they're selling a program and write them down so you can revisit their profiles at any time. - After you've narrowed down your list and found 2 prospects for all your chosen niches, and you've studied their posts, reels, offers...Pick the niche that resonates more with you and the next day shift your focus to that exact niche and the prospects you have found within that niche. - Pick up their brand voice, get inspired by their content and then follow the 2-2-2 method. In which you force yourself to write 2 different emails with 2 different structures for both of those prospects, emulating their brand voice as close as you can. This shouldn't take you more than a day. - After you've finished, submit your copy and get it reviewed by the community to get insight and extra feedback on how to improve.