I stumbled across this article when one of my posts went viral yesterday. Hope this helps you on building your brand! TLDR: Do, to favor the LinkedIn algorithm: - Use 1200–1600 characters for your post; that’s about ~170 to 400 words - With the ‘catch’ at the start, before the ‘read more’ cut-off after three lines - Use three to five #. Check the sources for all details to balance between the big trending # and more personal ones. No dependency on where in your post you use the #; it can be anywhere - Personal stories and employer branding work best - Emoticons rock; maximum ten in total, with a maximum of four per line - Use selfies (yes, ugh) (+80 to 90% reach) - If you tag and it’s a company, make sure the company reacts within one hour (2x the reach as when a person is tagged and reacts). This is especially relevant for recruiters and employees who (re)post a job vacancy - For companies: use the option: ‘notify employees’ or ‘recommend to employees’ via the three dots. If they share within four hours, you have +30% growth Don’t annoy the LinkedIn algorithm: - Don’t edit within the first ten minutes after posting; this destroys your reach (updated in May) - Don’t comment on your own post within the first two hours (-20% reach if it’s within) - Don’t post twice in 18h (-15%) or three times in 18h (-30%) - Don’t add a link in the comment after one hour (-20%) or edit a post after one hour (-10%). If you need to, wait a bit longer

Before we wrap up the week and get ready for the weekend, I wanted to give a shoutout to @Arriel Balogun (her LinkedIn) for hosting her first successful webinar as a career coach with 25 attendees!! I know this is just the beginning and can't wait for what else she has in store. Also, shout out to the other panelists, @Desirée Mayon & @Danny Hom who gave awesome insights on how to navigate through the job market during these ambiguous times. Show them some love if you haven't already. Stay tuned for more webinars to come. Y'all the best! If you missed our Q/A forum on Wednesday, watch the replay here: https://fathom.video/calls/142497687 P.S. Let us know in the comments what other topics we should cover! 🚀