⏲️For a long time, we have recommended our clients run a lot video ads. Don't get me wrong, these still work. But now.... 💸We are seeing high-quality images/ product shots absolutely CRUSH it. 💥 🤯They outperform our videos in a lot of cases. We wouldn't have learned this if we were committed to only running video ads. 💡This is just a good reminder to everyone to TEST, TEST, TEST! Each ad account performs differently! AND the platforms are constantly changing. Don't be so set in one strategy or approach that you cant be dynamic and adjust when the trends/ the platforms change. ❓What ad types have been working well in your accounts?? ❓

See your competitors’ ads: 1. Access the Meta Ads Library: Visit Meta Ads Library and bookmark the page for quick access. 2. Set Your Location: Choose the country you want to explore ads in. For example, if your competitors target the USA, select "United States." 3. Select an Ad Category: Most businesses will want to use "All Ads." However, specific niches like politics have their own categories. 4. Search for a Brand or Keyword: Use the search bar to look for your competitor’s name or a keyword related to your niche. For instance, searching "coffee" might show ads from top coffee brands. 5. Explore Active Ads: If the brand is running ads, you’ll see all their active campaigns. Take note of the ad copy, visuals (videos, carousels, etc.), call-to-actions, and landing pages (click the ad to see where it leads). 6. Analyze Their Strategy: Consider what messaging they use, whether they’re running promotions, and how often they update their creatives. Pay attention to ad variations to understand their testing strategies. @Marlee Anderson how do you like to use this tool? or do you even?