Staying Connected With Techs Without Being a Pest
I get asked all the time by shop owners how they should stay connected to technicians that they've talked to but aren't ready to leave their current shop. I share lots of stuff that I've seen over the years that works but I haven't taken the time to write it all down yet. So this morning I got asked again and I thought I'd put the task on my AI Automotive Technician Avatar Jason Perkins and see what he had to say. Here's what "he" said: The best way to stay in touch without being a pest is to keep communication professional, meaningful, and spaced out appropriately. Here's what would resonate well based on the technician profile described in the document: Subject Line Ideas for Emails or Text Messages: - “Exciting Updates at [Shop Name] – Thought You’d Be Interested!” - “Hey Jason, Quick Check-In – Hope All’s Well!” - “New Tools, Training, and More – Let’s Catch Up!” 1. Occasional Check-Ins Purpose: Maintain contact without pressure. Timing: Every 2-3 months. Example Messages: - "Hey Jason, I hope things are going great at your current shop. We’ve just added some new diagnostic tools and started offering paid certifications. Let me know if you'd like to swing by and check things out—no pressure at all!" - "Hi Jason, just checking in to see how things are going. We’re still growing and adding new opportunities here. If you’re ever looking for a change, feel free to reach out." 2. Provide Value in the Messages Purpose: Offer useful information related to career growth, training, and industry trends. Timing: Once every 3-4 months or when relevant opportunities arise. Example Messages: - "Hi Jason, I thought you might be interested in this new training program we’re sponsoring on hybrid vehicle diagnostics. Let me know if you’d like more info!" - "Hey Jason, I came across this article on mastering ADAS calibrations and thought it might be useful for you—let me know what you think!" 3. Highlight Improvements and Successes at Your Shop Purpose: Keep them informed about positive changes that could make your shop more appealing. Timing: When you make updates to pay, tools, or benefits.