Staying Connected With Techs Without Being a Pest

I get asked all the time by shop owners how they should stay connected to technicians that they've talked to but aren't ready to leave their current shop.

I share lots of stuff that I've seen over the years that works but I haven't taken the time to write it all down yet.

So this morning I got asked again and I thought I'd put the task on my AI Automotive Technician Avatar Jason Perkins and see what he had to say.

Here's what "he" said:

The best way to stay in touch without being a pest is to keep communication professional, meaningful, and spaced out appropriately. Here's what would resonate well based on the technician profile described in the document:

Subject Line Ideas for Emails or Text Messages:

“Exciting Updates at [Shop Name] – Thought You’d Be Interested!”
“Hey Jason, Quick Check-In – Hope All’s Well!”
“New Tools, Training, and More – Let’s Catch Up!”

1. Occasional Check-Ins

Purpose: Maintain contact without pressure. Timing: Every 2-3 months.

Example Messages:

"Hey Jason, I hope things are going great at your current shop. We’ve just added some new diagnostic tools and started offering paid certifications. Let me know if you'd like to swing by and check things out—no pressure at all!"
"Hi Jason, just checking in to see how things are going. We’re still growing and adding new opportunities here. If you’re ever looking for a change, feel free to reach out."

2. Provide Value in the Messages

Purpose: Offer useful information related to career growth, training, and industry trends. Timing: Once every 3-4 months or when relevant opportunities arise.

Example Messages:

"Hi Jason, I thought you might be interested in this new training program we’re sponsoring on hybrid vehicle diagnostics. Let me know if you’d like more info!"
"Hey Jason, I came across this article on mastering ADAS calibrations and thought it might be useful for you—let me know what you think!"

3. Highlight Improvements and Successes at Your Shop

Purpose: Keep them informed about positive changes that could make your shop more appealing. Timing: When you make updates to pay, tools, or benefits.

Example Messages:

"Hey Jason, we just rolled out profit-sharing bonuses and flexible 4x10 schedules. Let me know if you’d ever like to hear more!"
"Exciting news—our new alignment rack and ADAS calibration tools just arrived. If you’re ever curious about how we’re upgrading, I’d love to show you around."

4. Invite Them to Events or Open Houses

Purpose: Create low-pressure opportunities to reconnect in person. Timing: Announce events 3-4 weeks in advance.

Example Messages:

"We’re having an open house and BBQ next month—thought it’d be great to catch up if you’re free. No obligations, just food and good company."
"Hey Jason, we’re hosting a training demo on the latest diagnostic tools next week—thought you might enjoy stopping by to check it out and grab a bite with the team!"

5. Personalize the Connection

Purpose: Build rapport and demonstrate genuine interest in their personal life or career. Timing: As needed, based on personal details previously shared.

Example Messages:

"Hey Jason, hope the Camaro project is coming along! We just added a new alignment rack that’d make any classic build easier to handle—happy to show it off if you’re interested."
"Hi Jason, I remember you mentioning your interest in mentoring younger techs. We’re starting an apprentice program and would love to get your input if you’re open to it."

Key Takeaways for Staying Connected:

Respect Their Time: Avoid over-messaging; 2-4 touchpoints per year is ideal.
Offer Value First: Share training opportunities, shop upgrades, and relevant news.
Keep It Low-Pressure: Focus on building trust and relationships, not immediate hiring.
Be Genuine and Personable: Acknowledge their interests and achievements.
Invite Engagement Without Expectation: Events, shop tours, and casual catch-ups.

I think communications should be monthly but other than that, I think Jason nailed it!

What do you think?

If you'd like to ask Jason Perkins some questions of your own, check him out in the Shop Owner's AI Toolbox inside of the Technician Find Classroom.

You can DM me for free access.

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