YouTube Ads lead flow dropped of a CLIFF this past week... We saw this happening across multiple client accounts. Maybe you did too? The main culprit? Most likely due to the election season... Because nothing else inside their ad accounts seemed off. October is also a weird month for advertising in general like I've mentioned before. “Red October” is what my former mentor would always call it. Times like these further remind me why it's extremely important to NOT have all your eggs in one basket. Yes, even the YouTube Ads basket. Which is why you need an actual SYSTEM to get more clients, not just ONE ads platform... You need: - YouTube channel with weekly videos - Daily emails sent to your list- Facebook ads - YouTube Ads - And Google Ads all working together... PLUS backend sales and upsells happening to increase your LTV and profit margin overall. This creates an actual ECO-system for your business that delivers high-quality leads, calls, and clients into your business day in, and day out. Using this system for example, our lead flow for Adspend.com has DOUBLED since last week because we have these systems working together... While everyone else seems to be panicking.And for good reason too... Because most coaching/consulting businesses live and die by their front end offers... and their ads platform.If the ads SLOW down, their revenue goes DOWN. And they panic. Not a fun business to run. It takes time to build a solid ecosystem where you have organic, plus paid, and backend sales working together to build a truly sustainable business. This should be your goal. This is how you not just survive, but THRIVE. And if you want to start building this system for YOUR business, here's how: 1. Post 1 YouTube video every week for 2-3 years straight. 2. Send daily emails to your list sharing stories and valuable insights. 3. Jump on podeasts, do interviews, go to events/masterminds, and build a strong network of strategie partnerships who help you grow your brand. 4. Increase LiV with backend sales and upsells to create more proiit 5. Build a war chest of Sim in cash reserves so you don't panic and rage quit if you have a bad month

There was a youtube ads slide deck that I downloaded from this community, but I lost it, can anyone reshare it please.

Hello team, I would appreciate some advice regarding our YouTube ads campaign. Please see the details below: - Campaign Spend: Close to $19,000 in the last seven days. - Current CPA: $25 per lead. - Target CPA: $15 per lead. - Breakeven CPA: $25 per lead. Campaign Duration: Running for three weeks, recently gaining momentum. - Initial Spend: $500 to $1,000 per day. - Recent Spend: Increased volume and head spend in the last week. Actions Taken: - On Thursday, decreased the target CPA from $25 to $22.Objective: Avoid throttling the entire volume, while reducing CPA gradually to $15. - On Friday, despite the budget decrease, the campaign still spent 100% of the budget. - The campaign is currently showing "limited by budget". - Backend CPA on Friday was $25. Question: - Should I wait 2-3 days before decreasing my CPA by another $3 to $4? - Is it advisable to bring the CPA directly down to $15? - Alternatively, should I decrease the CPA by $3 to $4 now and wait for it to optimize, considering I made changes in the last two days? Thanks in advance for your input!

Hi @Brian Moncada I'm currently testing YouTube ads for health insurance and I was spending $500 per day on YouTube alone. I ran into an issue where most of the conversions are from iOS, and it usually takes 48 hours or more to register back to the campaigns from Redtrack(tracking sofrtware). When I moved my campaign to TCPA, it initially got great results in the first two days. such a long delay in conversions from iOS users, and the fact that Android conversions get registered almost immediately, my campaign eventually died. How are you handling the delayed conversion issue for YouTube ads?

Hi @Brian Moncada , when you have a new ad performing well, do you add it to the scaling campaign or keep scaling your current campaign?