Aug 3 in General discussion馃挱
Help Needed: Reducing CPA Without Losing Volume on YouTube Ads
Hello team,
I would appreciate some advice regarding our YouTube ads campaign.
Please see the details below:
- Campaign Spend: Close to $19,000 in the last seven days.
- Current CPA: $25 per lead.
- Target CPA: $15 per lead.
- Breakeven CPA: $25 per lead.
Campaign Duration: Running for three weeks, recently gaining momentum.
- Initial Spend: $500 to $1,000 per day.
- Recent Spend: Increased volume and head spend in the last week.
Actions Taken:
- On Thursday, decreased the target CPA from $25 to $22.Objective: Avoid throttling the entire volume, while reducing CPA gradually to $15.
- On Friday, despite the budget decrease, the campaign still spent 100% of the budget.
- The campaign is currently showing "limited by budget".
- Backend CPA on Friday was $25.
Question:
- Should I wait 2-3 days before decreasing my CPA by another $3 to $4?
- Is it advisable to bring the CPA directly down to $15?
- Alternatively, should I decrease the CPA by $3 to $4 now and wait for it to optimize, considering I made changes in the last two days?
Thanks in advance for your input!
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Help Needed: Reducing CPA Without Losing Volume on YouTube Ads
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