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51 contributions to MapsLiftoff
Navigating Adding a Second Map Location
I have a client that is adding a second location. They've had a single location for a long time, new one is roughly 28 miles away from the current one. So - from a site layout this will be starting an entirely new page, silo, etc. Any advice on making this add? The current location and silo, cities, interests, etc. include items that are relevant to the new location as well, what does that mean for content? Stay away from using the same locations? Use the same, but different content, etc?
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New comment 7h ago
0 likes • 7h
Ohh, the fun of shaking things up after years of a steady strategy! Don't panic—this isn't as daunting as it sounds. Really, it's just a matter of making some smart navigational tweaks. Here’s the deal: you might notice a little bounce in your Google Maps rankings as the new GEO pages get reindexed. Totally normal. Things should level out pretty quickly if you handle this right. The golden rule here? Keep a tight 1:1 ratio of GEO pages to Thematic pages—or risk tanking your rankings. Before you start cranking out a bunch of GEO articles, make sure your service pages are well-supported with enough thematic content. It’s all about balance and staying strategic. Let’s dive into how you can map this out step by step! 🚀 1. Site Layout and Navigation - Homepage Multi-Location Section: As with WeReviveU, showcase all locations in the footer. Each location name should link directly to its dedicated GEO page (e.g., /location-name/). - Dedicated Location Pages (GEO Pages): GEO pages will focus on content about the specific area: landmarks, neighborhoods, and points of interest (POIs) relevant to the location. These pages do not include service details but instead link to relevant Thematic SILO heads via sidebar navigation. 2. Content Strategy - Localized Content for GEO Pages: - Thematic SILO Content: 3. Geo Silo Structure - Separate GEO SILOs: Each GEO silo contains: - Sidebar Navigation on GEO Pages: Use sidebar links on the GEO pages to connect to Thematic SILO heads (e.g., “Explore Our Services” with links to /services/injectables/ or /services/skin-treatments/). This keeps content distinct while ensuring users can easily find relevant services. 4. Thematic Silo Structure - Dedicated Thematic SILOs: Thematic silos remain focused solely on services (e.g., /services/skin-care/). They do not include GEO content but can mention broad locations when relevant (e.g., “Available in our Nashville and Franklin locations”). - Internal Linking:
Mastering Schema
Hey all, I'm looking for recommendations on a solid course I can use to sharpen up my schema game. I do most of the basics, but I know there is so much more I could be using to add real depth to these pages. I appreciate any suggestions that will apply to SEO. Thanks all.
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New comment 10h ago
1 like • 14h
So there are a few out these that are good, but WOW are they expensive... KALICUBE is probably the best one, but its hard to follow. In 2013 Network Empire launched the Humzilla course that started the Semantic / SCHEMA coaching online. But that course is no longer avalible. Then there is this GEM https://schemantra.com/ the course seems to have been abandoned. @Brian Willie and I talked last night as we where mapping out the 2025 plan, what courses we should ADD to the training. Would a DEEP dive into SCHEMA be a good one to launch 1st Quarter? We are talking about a potential WORKSHOP each quarter.
Welcome-Start Here
Hey everyone, Welcome to the Maps Liftoff Community here on Skool. We’re excited to have you with us in this space where local SEO pros, business owners, and anyone serious about ranking on maps come together to share insights, strategies, and support for mastering local SEO. You’re here because you’re ready to boost your rankings, drive real traffic, and grow your business with proven methods. And you’re in the right place. Here’s what you can look forward to in this community: - Exclusive Content: Access the latest strategies, tutorials, and case studies (like our recent personal injury listing turnaround) that will help you master our FoundationRank System and stay sharp in the evolving world of local SEO. - Don't have FoundationRank yet? Get access here: https://mapsliftoff.com - Expert Guidance: I’m Brian Willie, and I’m here along with Mike Clay to guide you. I've been at the local SEO game building agencies for almost 20 years now. Mike has 30+ years of experience and countless success stories from his coaching days at Network Empire and beyond. We’re here to answer your questions, offer insights, and help you succeed with local SEO. - Community Support: Connect with other members, ask questions, share what’s working (or not), and learn from each other’s experiences. We’re all working toward the same goal, and together, we’re stronger. - Sneak Peeks and Early Access: Be the first to know about new courses, special offers, and insider updates. (Hint: Something BIG is on the way!) Getting started is easy: 1. Introduce Yourself: Drop a quick post to let us know who you are, what you do, and what you’re hoping to achieve with local maps SEO. 2. Engage: Jump into the discussions, share your thoughts, and ask questions. 3. Stay Active: The more you engage, the more you’ll learn and succeed. We’re here to help you win at local SEO and achieve the growth you’re aiming for. Let’s get started, get excited, and support each other.
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New comment 1d ago
0 likes • 7d
@Robert Westberg Hey there, welcome to the new Maps LiftOff community home! It’s awesome to see a long-time Maps LiftOff student here, ready to dive back in. We’ve got some big plans lined up for this community space, so there’ll be plenty of fresh content and tactics to keep things exciting. One thing to remember: the more you engage, the more you’ll get out of it—plus, we’ll be rolling out some free content based on community levels. So jump in, share your insights, and let’s make this the go-to spot for everyone serious about rankings. Pumped to have you here as we kick things up a notch!
0 likes • 1d
@Jamey Williams Hey Jamey! Great to have you here – welcome aboard! 🎉 To answer your question, the last Maps Liftoff training does still have value, but it’s important to keep in mind that some of the strategies it teaches are a bit dated. Foundation Rank is the fully updated program and was built specifically to align with the current algorithms and where we see things heading in the near future. Think of it like an upgraded GPS for your journey—more precise, efficient, and designed for today’s terrain.
🚀 Exciting Updates Coming to MLO Skool! 🎉
We’ve been busy behind the scenes, and I’m thrilled to share what’s on the horizon: 👉 2 New Courses dropping soon to take your skills to the next level. 👉 Add-Ons for Foundation Rank: For those who’ve mastered the basics, these extras will level up your strategy! 👉 New Workshop: Unlockable based on your community level once it launches (keep an eye out!). 👉 Brand New Course with AI Tools: Harness the power of AI for marketing like never before. …And there’s more to come! 💥 Stay tuned—big things are on the way! Let me know in the comments what you’re most excited about. 👇✨
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New comment 2d ago
Support Article vs Blog In Silo
I guess I missed it in the videos, but what is the big difference between a Support Article and a Blog that are in the same service silo?
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New comment 2d ago
2 likes • 3d
@Paul Gonzalez Great question—this is such an important topic to clarify, so let me break it down for you. First off, there are some nuances here that go beyond the scope of the Foundation Rank course. Silo architecture is a deep well, and entire programs are dedicated to just that. But here’s a practical breakdown to clear things up: Supporting Articles: These are informational PAGES designed to support your main service silo and align with the semantic cluster Google expects to see. Think of them as subtopics that help Google (and your audience) see your site as an authority in your niche. - Purpose: To provide depth and structure to the main silo by targeting sub-topics. - Example: For a Digital Marketing silo, supporting articles could include:What is SEO?Do I need Email Marketing?What is Reputation Management? You’ll generally want 3-5 supporting articles per silo, especially in content-rich markets like agencies, dentists, or lawyers, where competition demands it. Blog Posts: These are more flexible, regularly updated content pieces that serve multiple purposes. Blog posts not only link both to your supporting articles and the main silo landing page, but they also go out through your syndication network, helping cast a wider net. Since blog posts are included in your RSS feed, they’re perfect for extending your reach, building backlinks, and driving traffic through external platforms, while strengthening your silo’s internal linking. - Purpose: To deepen indexing within your silo, boost internal linking, maintain content freshness, and extend reach through RSS-driven syndication. - Example: A blog post titled "10 SEO Tips for Small Businesses" could link to your supporting article, "What is SEO?" and to the Digital Marketing silo page. Content Strategy in Thin vs. Rich Markets: - Content-Rich Markets: Use supporting articles AND blog posts.Rule of thumb: Look at the top 10 competitors. If they average over 10 pages of topical content on your silo keyword (use site:domain.com intext:"keyword"), add 5 supporting articles and layer blog posts on top. - Content-Thin Markets: You can skip supporting articles and rely on blog posts segmented into clear categories that point to the main silo page.
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Mike Clay
4
74points to level up
@mike-clay-5067
Husband, Father, Minister, Business Owner I have been working online since 1996 full time, but got my start in 1992. Digital Marketer, and Coach

Active 2h ago
Joined Sep 1, 2024
INFP
Hixson, TN
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