Navigating Adding a Second Map Location

I have a client that is adding a second location. They've had a single location for a long time, new one is roughly 28 miles away from the current one. So - from a site layout this will be starting an entirely new page, silo, etc. Any advice on making this add? The current location and silo, cities, interests, etc. include items that are relevant to the new location as well, what does that mean for content? Stay away from using the same locations? Use the same, but different content, etc?

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