John Casto

I am running AFFF but 29 out of 30 leads are duplicates. Of course there is the obligatory "not represented by attorney" question in the form. My interpretation is that the audience is mostly harvested and no fresh leads available, meaning there is little I can do for optimization. But advertisers/ buyers are still running AFFF (they are not paying for ad cost). Am I missing something?

New comment 1d ago

John Casto

1 like • 1d

I’d just test another buyer - buyers will have their own duplicate window, sometimes you can have them shorten it - maybe this one is 90 or 60 days instead of 30 it’s also an older tort so duplicates will happen when AFFF but 97% seems unreasonable

John Riedl

7d ago in

General discussion

anyone running ACA ?

I'm starting to run some ACA for a buddy who's in insurance. How is everyone dealing with the free money angle issue? I've ran a bit with Free insurance which helps provide extra money for your other bills and groceries. But my buddy says that's still not really compliant. But to compete, I'm having to do it. Also what's everyone getting paid for the live inbound?

New comment 7h ago

John Casto

1 like • 3d

The reality (and what most won’t say) is the truth is somewhere in between the vanilla $0 Health plan requirements that networks and buyers send you and the super crazy ads you see pubs scaling with in ads library I learned the hard way of losing a lot of money trying to run ACA squeaky clean last year that you need a bit of both, but in reality a messaging in your ads that’s somewhere in between with a good buyer that can script for the angle properly - but that’s only the reality with good relationships. If you haven’t built trust with the right buyers you’ll have more issues with driving quality and volume without having them on board with this

John Casto

0 likes • 2d

@Jacob Radcliffe reality is greed has driven the ACA as an offer this direction over the years. Several years back you could get paid $30 for a raw call (no buffer) - which running a $0 health plan ad could absolutely work. Fast forward to today with a boom in the demand for massive margins and it’s exactly what you point out

Christial Luna

14d ago in

General discussion

Facebook Lead Form To Call

I’ve been running lead ads successfully for many clients. @John Casto what are your thoughts on running pay per call to a lead form and having them call from the thank you page?

New comment 2d ago

John Casto

1 like • 2d

It works - but your cost per call is generally going to be higher as you’ll have more people fall off before seeing the click to call option - good strategy though if you have a way to monetize the data captured

John Casto

2d ago in

General discussion

The Future of Pay Per Call 😱🔥

Check out my latest podcast where I sat down with industry leaders Carlos Corona and Adam Young to talk about where the future of pay per call is heading with upcoming regulations starting next year https://youtu.be/nSrucVUTC-Y

Marley Demes

6d ago in

General discussion

Can’t use my own tracking UNIK360

Hey @John Casto I had a quick question. I’m currently in the processing of joining Carlos Corona’s affiliate network based off your recommendation. I’m fairly new to PPC but the number 1 rule I’ve read and learned was to always use YOUR OWN TRACKING SOFTWARE But after speaking with a UNIK account manager they’re saying that I can’t use Ringba to get access to their offers and everything is tracked through Everyflow and they would have to send me the phone calls to listen to. How am I supposed to account for duplicate calls? Load balancing? Etc. Doesn’t really sit right with me. Is anyone else in Carlos Coronas affiliate group and uses their tracking?

New comment 14h ago

John Casto

0 likes • 3d

That doesn’t sound right at all- providing you a DID number to plug into Ringba should be super easy

John Casto

1 like • 3d

I’d chat with them again and tell they you’re routing calls through Ringba and need a DID to send them calls