Fish Might Know More About Your Business
Have you ever tried fly fishing? There I was, standing knee-deep in the river, trying to remember which fish liked which fly. Was it the tiny fly for fish that nibbled on the surface? Or the bigger ones that sank and drew in those hefty trout? It's quite the puzzle, and let me tell you—it’s way more complicated than it sounds! I realized this isn’t just about fishing. It’s exactly how we should approach our audiences as entrepreneurs. Just like those fish, potential clients have preferences—you need to know what they want to bite. Do they prefer one-on-one time or group sessions? Maybe they just want a binge-worthy course they can devour at their own pace. Your success hinges on figuring out their needs. Remember, it's all about the right bait. Got me thinking... Are you using the right bait for your audience? Your content needs to stick, make them say "wow," and not scroll past. The big fish—or in our case, customers—are only caught when you offer up exactly what they're craving. Think about it: using the right bait can reel in those big opportunities. (See what I did there? 👆🏻😂) So, what's your bait gonna be?