Below is a free white paper, that will help you identify and solve any tracking and attribution issues you might have as a brand.
Ever since Apple IOS updates, the landscape of tracking performance within paid ads has massively changed, and often brands don't even know they have a problem or issue.
This paper will help you better understand what the effect of bad tracking and attribution will be on your performance and also how to start fixing it.
Any questions, drop me a message.
Enjoy!