Hurricane-Proof Your Content Strategy with This 3-Step Framework

Discover how to create content that cuts through the chaos and builds trust, fast! I helped hundreds of businesses grow, using tailored sales and marketing strategies.

Hey Guys,

Ever had that feeling where you’re waiting for the storm to hit… and you just hope it doesn’t land on your front door?

Here in Playa del Carmen, that’s literally what we’re dealing with during hurricane season.

For this Irishman, it feels like playing Russian roulette with Mother Nature—someone’s going to get hit, and you just hoping it’s not you.

So, what do you do while you’re waiting?

I prepare, I learn, and you figure out how to deal with whatever comes my way.

That’s exactly what I did today.

I jumped into learning mode, and one session hit me like a gust of fresh air. I watched a training from Alex at Skool Games on organic content and discovered the Promise, Proof, Path framework. This is a framework that Alex created after reviewing the top 20 videos he posted on Youtube.

And honestly?

This framework is like a life raft for anyone trying to keep their audience engaged while navigating the chaos of online business.

Here’s how it works:

Promise: First, you need to hook people in. Just like you’d never ignore a hurricane warning, your content needs to grab attention fast. It’s not just about shouting the loudest, though—it’s about offering something valuable. Like, “Here’s how you can increase your sales by 30% in three months.” It’s the result they’re after.
Proof: Now, you’ve got to show them you’re the real deal. People aren’t going to trust someone who hasn’t been through the storm themselves. Share your results, client successes, or testimonials. For example, “We helped a client grow from $10K to $50K in just six months.” It’s like showing you’ve built the right shelter for the storm.
Path: Finally, you guide them step-by-step. No one wants to be left staring at the dark clouds with no idea what to do next. You outline the steps they need to follow. Whether it’s optimizing landing pages, setting up retargeting ads, or whatever fits your business—it’s about showing them a clear path to success.

Why does this framework work? Because it taps into what people are desperate for—clarity, credibility, and a map to follow.

If you’re like me, you know the storm is coming in business just like in life. But the ones who thrive aren’t the ones who sit around waiting—they’re the ones who have a plan.

Now for fun go back and review this article to see how I implemented Promise, Proof and Path.

Talk soon,

Jerry J O'Brien

P.S. If you ever felt like creating content was as unpredictable as a hurricane, this framework will give you the roadmap you need to bring calm to the storm.

Let’s chat about how you can use this for your business.

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