Most YouTubers are stuck chasing CTR and AVD, thinking they’re the secret to success.
But here’s the truth:
CTR and AVD are just symptoms of success, not the cause.
What actually drives growth?
1. Impressions — how many people can see your video.
2. Remarkable content that earns those impressions.
One of my clients (10M subs) was burnt out, stuck obsessing over CTR and AVD.
Growth was flatlined.
When we shifted focus to creating videos that pulled in new viewers and made content remarkable enough for YouTube to push it to more people, his impressions climbed.
Result?
+700k subscribers in 4 months.
The biggest creators like MrBeast and Alex Hormozi don’t obsess over these metrics.
They understand what really matters—content that spreads, earns impressions, and grows an audience.
Stop chasing numbers and start growing like a YouTuPreneur.