Let me tell you about Dio (my cat, named after my favorite anime villain).
Dio just killed a cockroach.
But instead of walking away or eating it, like any normal cat, he just pawed it. Again. And again.
Poor Dio didn’t realize the cockroach was already dead.
No amount of pawing was going to bring it back.
And while it was funny to watch… it reminded me of something you might be doing with your YouTube channel.
You upload videos that don’t perform.
You run ads that mess up your organic reach.
You sit there. Hitting “refresh.”
Hoping. Waiting. Praying something changes.
But here’s the cold hard truth:
You killed your own channel and you didn’t even realize it.
You’ve probably got the wrong video ideas.
Your thumbnail doesn’t stop the scroll.
Maybe you’ve thrown money at ads, sending YouTube’s algorithm the wrong signal.
Whatever it is, it’s done.
And unless you stop doing the same thing? You’re just like Dio. Pawing at a dead cockroach, praying it’ll magically come back to life.
Here’s the deal:
YouTube doesn’t care how badly you want it.
It’s about pressure.
The right content.
The right packaging.
The right strategy.