You NEED to watch this! · YouTube Business Accelerator

You NEED to watch this!

And if you don’t have time to watch it, (but I highly recommend that you do) here are the main takeaways and my added 2 cents.

Over 40 months, Alex Hormozi spent millions and grew his brand significantly across various social media platforms (with a focus on YouTube) by leaning on educational content over pure entertainment. If you’re learning of him just now… he’s been dominating for a while so a good idea to pay attention and maybe save yourself some money and grief along the way.

1️⃣ - He shifted from making content for himself to making content specifically catered to his target audience of business owners. This meant changes to packaging, intros, meat of the content, visuals, and preparation. Well… Duh! This is why so many professionals work with YouTube experts like me. It’s not just about the content but how the content is optimized for YouTube and your target market.

2️⃣ - Rather than covering a broad range of topics, he narrowed his focus to business-specific topics like business models, leverage, and selling. It’s ALWAYS about the Viewer and their needs. Never about the content creator. The “You” in YouTube the Viewer.

3️⃣ - The key metric he optimizes for shifted away from only views to ad revenue, as ad revenue correlates more closely with reaching the right audience. Now this is VERY interesting. I look at numerous metrics when I’m managing a client’s channel and Watch Time has been my favorite for a while now. Ever since YouTube switched to a satisfaction model, watch time is a better metric for measuring satisfaction. Alex has motivated me to pay closer attention to Ad Revenue and I’m keen to start testing.

4️⃣ - Long-form content drove more conversions (book sales, email opt-ins, applications) compared to short-form content. Different audiences prefer different formats. Many YouTube experts, including myself, discovered this back in 2023. This is why we stopped posting Shorts across all of our clients’ channels because in some cases, we saw the Shorts were not only ‘not’ adding to the bottom line BUT in fact, they were attracting the wrong audience! (Re-read the above section again if you think this isn’t a big deal.)

5️⃣ - Content should be made assuming the audience doesn't know you. Introduce yourself and the value prop in each video. Explain inside jokes and references. I’ve been saying this for years. Your COLD audience will ALWAYS be larger than your WARM audience. Not only that but there will always be more Beginners than Experts. Never forget that YouTube is a ‘top of funnel’ traffic source.

6️⃣ - Anything works better than nothing, some things work better than others, but nothing works forever. As an entrepreneur, figure out what works best and do as much of that as you can. Test, test and test! No marketer should ever ‘guarantee’ anything because there are too many factors that are variable. Data is your friend and YouTube offers way more feedback than any other platform. Nobody comes even close! The data tells you what works and what doesn’t. Every video is a test!

He understands the difference between a 'buyer avatar' and a 'viewer avatar'. He doesn't distinguish between the two in his video, but I think that's a BIG reason for his success.

Taking a page out of Alex’s Business Book, my team and I are launching our own free training combined with a free community (if you're reading this you already know)!

Using the unfair advantages YouTube offers to put your brand in front of your perfect prospects at the perfect time is a game-changer for your business.

WARNING – (If you read this far, you deserve a bonus.) I would NOT take his advice of 'reuploading successful content' literally. YouTube has a very strict Duplicate Content T&S. Don’t get on the wrong side with YouTube. Instead of uploading the same video twice, ask yourself how you can re-make it but make it BETTER!

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