I've recently listened to EP84 of the podcast about the Five Ones method for marketing.
If you haven't listened to it yet here is what I have understood it to be:
One offer or product, sold to
One type of person/avatar, using
One conversion tool/message, through
One medium, for
One year
As someone who has never really marketed it seems like a great place to start. By using this method it's clear to see whether or not it's working and fine-tune the message to convert more.
I know what my most profitable product is and what type of person I like doing business with so now I just need to work on the message and find the best medium.
Anyone else trying this?