Feeling stuck on how to start a business?
Not sure where to begin?
You're not alone. Many people have great ideas but don’t know the first step to take. It can feel like standing at the bottom of a huge mountain, looking up, and wondering how you'll ever reach the top.
But guess what?
It doesn’t have to be that way.
Think about something you're already good at. Maybe it’s a problem you’ve solved in your own life.
What if you could turn that into a business?
Here’s the truth: The easiest way to start making more money and to start a business is to solve a problem you've already overcome.
In this guide, you’ll get simple, practical steps to start your business - using what you already know.
Let’s get into it.
What You’ll Learn:
- How to pinpoint a problem you’ve solved that others might pay for.
- Ways to identify your ideal customer.
- Tips to determine the value of your solution.
- Strategies to make your offer appealing.
- Quick steps to kickstart your business without spending a lot of money.
Let's begin.
Step 1: Identify a Problem You've Solved
Ask yourself: What’s one key problem I’ve solved that has:
- Made me more money
- Saved me a lot of time
- Added more convenience to my daily life
Here’s an example:
Maybe you’ve figured out how to use social media to get lots of followers.
Many businesses struggle with this. They’d pay you to show them how to do it.
Or imagine you devised a way to keep your house super organized even with little kids around.
Every busy parent would want to know how you do it.
The trick is to start with something you already know how to do.
Like I always say:
"Figure out a way to tie your offer to either making someone more money or saving them time."
Common Challenges:
- Figuring out what you’re really good at
- Thinking no one would pay for your knowledge
Solution:
- Write down all the problems you’ve solved in your life.
- Narrow it down to the ones that clearly either make more money or save time.
Step 2: Find Your Ideal Customer
Who would benefit the most from what you know?
Think about the people who...
- Struggle with the problem you've solved
- Need the outcome your solution produces
For example:
If you can create amazing social media content, local businesses might need your skills.
Or, if you're great at staying organized with kids, busy parents are your target.
Questions to narrow down your audience:
- Who has the most to gain from my solution?
- Who is likely to pay the most for this outcome?
Challenges in Finding Your Ideal Customer:
- Casting too wide a net (Target a single avatar)
- Not knowing where to find them (Where does your ideal customer spend a lot time?)
Quick Tips:
- Start by looking in your own network.
- Use social media to find groups and conversations about your topic.
Step 3: Determine the Value of Your Solution
This step is crucial:
How do you show that what you offer is worth paying for?
Think about:
- How much money it saves
- How much time it saves
- The convenience it adds
For instance:
- If your solution saves someone five hours a week, how much is that worth to them?
- If it can increase a business's revenue, how much would that be worth?
Common Pitfalls:
- Undervaluing yourself (If you make someone a ton of money, it makes sense to charge a lot)
- Not being specific enough
Helpful Tips:
- Get feedback from friends or potential customers.
- Check out what others are charging for similar solutions.
Step 4: Make Your Offer Appealing
Now, let’s make what you offer so appealing that people can't resist it:
- Create a clear, simple offer.
- Show the benefits right away.
For example:
- "Save 5 hours every week with my organization tips."
- "Double your social media followers in one month."
Things to Keep in Mind:
- Don’t make it complicated. (What's in it for them? Can a third grader understand this?)
- People need to understand the benefits quickly.
Avoid These Mistakes:
- Using jargon
- Making it too technical
Step 5: Start Small, But Start Now
Remember: You don’t need a lot of money to start.
- Use free or low-cost tools.
- Start getting feedback as soon as possible.
For instance:
- Create a quick social media page.
- Offer free trials or discounts to early users.
Challenges:
- Fear of failing (You will fail, and that's OK)
- Thinking everything needs to be perfect (Perfection comes from doing imperfect things a bunch of times)
Pro Tip:
Just start. Take the first step and adjust as you go.
Helpful Resources:
- Read books like "The Lean Startup" by Eric Ries for more insights.
Motivational Summary:
Starting a business doesn’t need to be hard.
Focus on problems you’ve already solved, find people who need that solution, and show them the value you offer.
Remember, it’s about making others' lives easier or better.