Upwork SEO Tips · Upwork Outbound (Free)

Nico Hessel

🔥

18d ago in General discussion

Upwork SEO Tips

Want to show up high in the search rankings on Upwork, get more invites, and sign more clients?

Then follow these 3 simple SEO tips:

#1.) Pack Your Title With Keywords

When a client makes a search on Upwork, every freelancer that appears has one of those words in their title:

Ex.) If a client searched “Google Ads”: All the freelancers who show up first have the word Google or Ads or both in their title.

With this in mind, we want to pack our title full of commonly searched up phrases on Upwork. Clients could be searching up:

General services: “Google Ads, SEO, video editing”

Specific services: “On-page SEO, short-form video editing”

Tools / platforms: "Instagram Manager, React Developer”

Our goal is to understand what words our clients are searching, and pack them into our title, while making sure our title is understandable and clients know what we do.

#2.) Skill Tags

You see, when a client searches up a service, like “Google Ads”, all freelancers who show up at the top have the skill tag that matches this search. (See image attached)

You’re allowed 15 skill tags in your main profile. To find the winning tags, search your service on Upwork, and look at the skill tags on jobs you want.

Create a list, and keep track of the volume for each skill tag you see -- then put the most common 15 into your profile.

If you’ve been offering your service for a while, follow your intuition. You’ll likely know a few of the terms clients are searching, even if they don’t show up as skill tags in all of the jobs you see.

#3.) Complete Your Entire Profile

Upwork created each section of the profile because they want you to complete them.

These aren’t random sections, and if you complete every aspect of your profile they’ll show your profile to more people.

That’s all for today’s email. Hope you found it valuable 🤝

Wishing you success,

Nico

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