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2d ago in General discussion
The Problem In Your Upwork Process...
This is one of the most liked posts I’ve ever released in our communities. It will show you exactly how to identify the problem within your Upwork process, and how to solve it. Enjoy.
If you're struggling to sign clients on Upwork and you're not sure why, this post will help.
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Step 1: Measure the number of proposals you submit that get viewed.
At least 40% of the proposals you submit should be viewed by the client. If it’s lower than that, this is your current bottleneck.
To solve this bottleneck, try these 2 fixes:
Make sure you personalize the first 225 characters of your proposal. And make sure you are including social proof in the first 225 characters of your proposal.
Examples of social proof are:
- Your years of experience
- # of projects you've completed
- Any awards, or recognitions you've received
- Big clients you work for (If Apple is your client, mention it!!)
Boosting your proposals will also result in more views.
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Step 2: Measure the number of proposals you submit, who send you a message.
This should be at least 1/10, meaning if you submit 10 proposals, you get at least 1 message.
If it’s lower than that, this is your bottleneck.
This means that either your profile or your proposal isn't optimized (or both).
If this is your bottleneck, review the modules inside the classroom on these topics.
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Step 3: Measure the number of messages you get who book calls with you.
This should be at least 30%, meaning if 10 people message you, at least 3 of them book calls with you.
If it’s lower than that, this could be your bottleneck.
Watch this video to solve this problem:
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Step 4: Measure the number of people who buy from you from the calls you booked.
This will vary a lot, depending on your industry and price of your services.
This should NEVER be below 20%.
If it is, this may be your bottleneck.
Watch this video to solve this problem:
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If you have a clear outlier, then address that first. Otherwise, start with the metrics & bottlenecks mentioned at the beginning of this post.
I hope this post helped you identify the bottleneck in your current Upwork process.
And more importantly, I hope you take action on the information I shared.
Speak soon,
Nico
P.S. If you want the more advanced version of these resources, check out our premium Upwork community.
Inside the premium community, we also have:
- 1 on 1 support
- Weekly coaching calls (3x)
- Proven Proposal Templates
- An advanced Upwork course
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The Problem In Your Upwork Process...
skool.com/upwork-outbound-free-9857
I achieved financial, time, and location freedom when I mastered Upwork.
I created this group to help other freelancers and agencies do the same.
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