馃敟
11d ago in General discussion
馃捀 How to win clients (WITHOUT Social Proof)
Hey Everybody,
In today鈥檚 post I want to address those of you who lack social proof.
It鈥檚 possible to sign high paying clients on Upwork without social proof, and in this email I'll show you how.
You see, proposals have 4 main components:
- Social proof聽
- Personalization聽
- Portfolios聽
- CTAs
Social proof includes:
- Big clients you work with聽
- Years of experience (if 3+)
- Any impressive stats (if you spent $100M on Ads)
- Any other experience that builds trust with clients聽
If you lack social proof, you can make up for it with extreme personalization.
The less social proof you have, the more personalized your proposals need to be.
If you have no social proof, I recommend writing 5+ sentences that are personalized in each proposal. You can still use a template, just be sure to personalize it. Reference details mentioned in the job description and explain in-depth how you will help the client accomplish their goals.
That鈥檚 all for today鈥檚 post.
Cheers,
Nico
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馃捀 How to win clients (WITHOUT Social Proof)
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