Video introductions are the best way to build trust with potential clients. Your video introduction doesn’t need to be professionally filmed or scripted to accomplish that goal.
Just use this simple framework:
Film a video speaking directly to the camera, introducing yourself. Mention the following items:
- Who you are.
- Where you're from.
- The services you offer.
- The experience you have.
- Anything that separates you from your competition.
Intro videos filmed using this framework are typically 1 - 2 minutes long.
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If you have social proof such as case studies, reviews, or even high-quality examples of your work, you can briefly mention who you are, where you're from, and the services you provide. Then edit in some social proof:
- Incorporate case studies.
- Show examples of your work.
- Show video testimonials, reviews, and more.
Intro videos filmed using this framework are typically 2 - 5 minutes long.
Just keep it less than 6 minutes as more people will watch the full video.
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No matter which method you choose, do the basics right:
- Have good lighting on your face
- Present well (Nice shirt, Brushed Hair, etc)
- Have a nice background, or a plain background
Follow these steps and you'll have a professional intro video that attracts clients.
P.S. Comment below with a link to your video intro, I’ll give feedback on the first 5 I see.