Do this to win more projects (2 strategies)
Most freelancers ruin their first impression.
Their Upwork profile videos? Cringeworthy at best.
But a great video intro can change everything.
Your video introduction is the first chance to build a human connection.
It shows clients you鈥檙e real鈥攏ot a scammer or a bot.
And If done right, it builds massive amounts of trust.
Here are two strategies that work wonders:
Strategy 1: The direct-to-camera approach.
Introduce yourself: your name, location, and services.
Explain how you got started (clients love a good story).
Share what separates you from your competition.
Strategy 2: Social Proof approach.
Film a short introduction mentioning your name, location, and services.
Then show off video testimonials, case studies, and high-quality examples of your work.
Both strategies work. Choose based on your resources and style.
A few tips:
- Don鈥檛 read off a screen鈥攕peak naturally.
- Use clean lighting and a distraction-free background.
- If setup feels overwhelming, hire a video editor on Upwork for advice.
Your video intro sets the tone for your profile.
Take it seriously, and watch the invitations come in.
P.S. Want the full guide to creating a compelling video intro? Check out my newest YouTube video:
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Nico Hessel
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Do this to win more projects (2 strategies)
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