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Sep 16 (edited) in General discussion
5 Lessons From $100K+ on Upwork
I’ve generated 100K+ from Upwork in the last 12 months.
These are the top 5 lessons I’ve learned.
Lesson #1: Upwork is an Upward Spiral
It’s supposed to be difficult to sign your first client.
Once you do, it gets exponentially easier:
- My 1st job: $60
- My 2nd job: $60
- My 3rd job: $1,600 / month
But most give up before they sign their first client.
Don’t be like most people - push through and you’ll reap the rewards for the rest of your life.
Lesson #2: Spend the time, Perfect your profile.
I promise, it’s worth it.
Let’s say you spend 10 hours perfecting every aspect of your profile.
If you submit 100 proposals per month, you’ll likely get 30 - 40 clients on your profile. Normally, you would get 10 - 20 messages. But with a fully optimized profile, you could see a 10% increase. That’s 1 - 2 extra messages per month, and 6 extra sales call each year….
6 extra sales call per year for the rest of your life (more if you submit more proposals).
That’s worth 10 hours of your time.
Lesson #3: It’s a game of social proof
The more social proof you have, the easier it is to sign clients.
- Case studies
- 5 star reviews
- Video testimonials
Gather as many as you can.
The easiest way to do this is simply to ask.
Every time your client experiences a big win or you successfully complete a project, ask for one of the above.
Lesson #4: What gets measured gets improved
If you’re serious, you need to track KPIs.
- Proposals submitted
- Proposals that get viewed
- Messages you get from proposals
- Sales calls that get booked from messages
- Show up rate & close percentage.
Tracking your KPIs allows you to identify the bottleneck, and solve it.
Lesson #5: You need a high-quality service
If you don’t deliver on your promise, you won’t last long on Upwork.
Bad reviews are the boogeyman
If you get a few of them, it becomes exponentially harder to sign new clients.
Plus, if you offer a recurring service, doing a good job makes scaling 100x easier.
Compare these 2 scenarios:
#1: I sign a client for $1K / M who stays with me for 12 months.
Lifetime Value = $12,000
Then they leave me a good review, making it easier for me to sign more clients.
#2: I sign a client for $1K / M who stays 2 months.
Lifetime Value = $2,000
Then they leave me a bad review, making it far more difficult for me to sign clients.
I spent the same amount of money to acquire each customer, but profited 6x from one of them and gained a positive review.
Those are my top 5 lessons from $100K+ on Upwork.
Comment the one you found the most valuable!
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5 Lessons From $100K+ on Upwork
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I achieved financial, time, and location freedom when I mastered Upwork.
I created this group to help other freelancers and agencies do the same.
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