Real Estate Agents: Attract Clients, Don’t Chase Them
A few years ago, I was in the same boat as so many agents – constantly chasing leads, cold calling, and hustling for every client. It was exhausting… And to be honest, I hardly managed to close any deals. Then, one day, my business coach explained something to me called the “Marketing Tripod.” This was my aha moment. It made me realize what I was doing wrong… and why nothing was working. Here’s the truth: If you want to attract the right leads, you need to make sure your tripod is standing on all three legs: 1️⃣ Attention – Getting noticed by your ideal audience. 2️⃣ Trust – Building credibility and authority so people believe in you. 3️⃣ Nurturing – Staying top of mind and guiding leads until they’re ready to work with you. My missing piece was Trust. Nobody knew who I was, so why would they work with me? Simple, right? I spent the next few months focusing on providing value and building my personal brand. And just like that… everything started working. The best part? You can do this too. That’s exactly what I’m breaking down in my latest video: how to stop being an outbound agent and become an Inbound Agent – where leads come to YOU!