How Would You Answer These? · The Podcast Network Premium 🎙

Nov '23 (edited) in ❓Questions & Answers

How Would You Answer These?

Happy New Month and Happy Halloween 🎃! I hope you all had a spook-tacular time and please tell me you didn’t dress up as Barbie 🎀. You know like those guys on tiktok.

Or did you just wear your normal clothes, stay home and watch Netflix? 😁

Whatever you did, I hope you had fun and ate lots of candy.

But not too much. Remember, health is wealth.

Speaking of wealth, I need your advice on something.

A few days ago. I'm sitting in my bedroom slash office, when I hopped on a call with one of my new clients, Alex, who is a big shot in the podcast world and He wants me to redesign his website to reduce his bounce rate and increase his conversion.

How did I bag him as a client? It’s kind of a long story, so we'll save it for another post, but let’s just say it involved some clever networking, some ballsy pitching, and some blackmail.

Just kidding. Just Kidding.

So, what did we talk about?

Well, I can’t spill all the beans, but I would share with you a piece of advice he said that made me rethink my whole business strategy.

Have you ever had one of those moments when someone says something that changes everything?

Yeah, Yeah, it was like that!

Here is what he said:

One of the biggest mistakes that most people make is trying to sell to everyone. They think that by casting a wide net, they will catch more fish. But what they don’t realize is that by doing so, they are also catching a lot of trash and wasting a lot of time.

The truth is, you can’t sell to everyone. You can only sell to someone. And that someone is your ideal customer. The person who needs your service the most, who has the most pain, who has the willingness to buy.

You need to find a small and specific market that you can dominate. A market that is hungry for what you have to offer.

Now, before you roll your eyes and say “duh”, let me explain.

When I first heard that, I was like, Whhhat?.. Are you kidding me? I said that in my mind.

I’ve been building conversion focused websites from Fortune 500 companies to startups for years.

Why would I limit myself to a small market?

But I decided to give it a shot and did some soul-searching.

I wrote down all the niches I’ve worked with and ranked them on a scale of 1 to 10, 10 being the highest, based on how much I enjoy working with them and how much money I generated for them.

And guess which niche came out on top?

Coaches.

Yeah, yeah, I know. I know. Coaching is not a niche. It’s more like a category.

But you get the idea.

You know, like life, mindset coaches, fitness coaches, relationship coaches, and so on.

Why coaches?

Well, for one thing, I’ve always admired people who are passionate about helping others.

For another thing, I’ve noticed that most coaches have terrible websites.

Sorry, but it's the truth.

They use the same old boring Unbounce templates, with no personality.

TBH, I get it, you need to be fast, and money loves speed,

But sometimes you need to slow down and spice things up.