What's happening people. I trust you're all well and back into the full swing of things. Here we go again. Another year, all fun and games isn't it.
Later today I'm going to be making some changes to The Academy. Moving forward, it's going to be FREE to access with courses being available to buy for a one off fee rather than a monthly subscription.
I've also updated the learning material. The structure of the courses will change, the way I teach this will change and there are some new ideas in there as well.
What I teach is difficult to master, most people quit.
I'm always asking myself the question, how you can I make some that's difficult to master easier to learn?
One day I had an idea.
𝐑𝐮𝐥𝐞𝐬 + 𝐓𝐨𝐨𝐥𝐬.
Sales is simply the art of communication, all we have are words. There are a number of different communication tools that we have at our disposal.
Prospects buy based on emotion and they're more motivated to move away from pain more than they are towards pleasure.
This is a rule. The number on rule for cold calling.
Master the tools, learn the rules and
Here are some examples...
𝐓𝐨𝐨𝐥𝐬
- Open questions
- Closed questions
- Pattern interrupt
- Pushing prospects away
- Reversing questions
These are all tools that you can be using.
𝐑𝐮𝐥𝐞𝐬
- People based on emotion.
- Prevention is better than cure.
- You can't win an argument.
- Failure is the greatest teacher.
- You don't have to answer questions.
These are all rules.
Learn the rules. Master the tools.
Once you believe that you don't have to answer questions and you've practiced how to reverse a question without blindly answering it, it will become second nature to you.
Our beliefs dictate our behaviours.