Aaron Young taught me the formula I am about to present to you: 🌟Product Name + Brand Name + Keyword Focus + Product Modifier🌟 Utilize it and get the most out of your Shopping Campaigns!

1. Educate your audience by running Video and Display campaigns to reach certain demographics! 2. Run Search campaigns based on the "problem your product solves" rather than the product title. Include the "problem" in your descriptions! 3. You can still run Shopping campaigns but they can be low-volume!

Here I will post how to approach the different types of campaigns specifically for E-Commerce as well as some best practices.