A Simple Mistake · The 4D Copywriting Community

A Simple Mistake

One thing I've come to realize is that there is a common pitfall, 'a simple mistake' in assembling copies that most of us are not even aware of.

I call it, the 'F o F' mistake, "Focusing on Features"

While pointing out the features of a product is a very valuable information, it will not properly communicate how they can directly affect the customers life.

As we know, customers are often more interested in understanding how the product will meet their specific needs and improve their livelihood.

Which brings us to the fix of this matter, "Emphasizing on the Benefits"

Emphasizing on the benefits in your copy directly addresses the customer's needs and desires, resonating with them and helping them understand how the product can improve their lives.

Not just a surface level detail but a more in depth information which will give them more reasons why they need to purchase the product.

Understanding this will not only improve your copy, but produce better results and create more revenue for you.

I bet you'd love that won't you?

Sell the benefits, not features.

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