Start Meaningful Conversations with Technicians

You already know: The best technicians aren’t spending hours scrolling job boards—they’re already working. So how do you connect with them? It starts with making your ad a conversation starter, not a chore.

1. Remove the Friction

If your ad requires a resume upfront, you’re likely losing great candidates who don’t have the time to polish one. Instead, invite them to reach out with a quick text or a simple phone call. Keep it casual and easy to engage.

2. Address Their Pain Points

Long hours? Toxic environments? Lack of growth? Speak directly to the challenges they’re facing and offer solutions. Acknowledge their struggles to show you understand and care about what matters most to them.

3. Be Ready to Listen

When techs respond, don’t just pitch the job—listen. Ask them about their goals, concerns, and what they’re looking for in their next role. Building this rapport early sets the tone for a strong, trust-filled relationship.

When your ad feels like an invitation instead of an application, you stand out. By making it easy to connect and showing you understand their needs, you’re more likely to attract top techs who are open to the right opportunity.

What’s one way you’ve made your hiring process more approachable? Share below!

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