Hooks, essentially set the mood for the whole video it seems. That being the case, I figured I'd pack it to the brim with value and then tell my story. But then a problem arose...
If I've already put the "micro-moment" in the 1st 30 seconds of the video, What's the point of the rest of the video? Why should my audience even bother watching the rest of it? - This resulted in a huge drop in audience retention after the hook.
But then, When I tried putting the story first, It then gave a sense of a lack of intention and direction. Of course, this could just be my lack of experience but I want to know about what guys who've done well on YouTube think. What's the correct answer? Or is it about a priority rather than a correct answer? Please, Let me know.