Notes from 38 minutes about YouTube basics
Hey! I am quite new to YouTube and don't really know a lot about it, besides the advice Alex Hormozi gives on branding and building an audience. I've watched a 38-minute video to gain some knowledge, and these are the notes I've taken. Hope they help! https://www.youtube.com/watch?v=3ltVnicT2kU&ab_channel=MarcusJones - Frequency - 2-3 videos per week. Minimum one video every two weeks. - X-factors - authentic and unique to you - Take the qualities you have or aspire to have and the value you bring to your audience or aspire to bring to your audience. Then take those things, and exagerate them, take them to the next level. - If you are a YouTube that is very inconsistent it’s going to confuse the viewer. they will not know what to expect from you - thumbnails consistency. people should know the video is from you just by looking at the thumbnail - branding - tone - production style - x-factors - values - If you are making tests. make them every 4-5 videos only test one major change at a time - Your job is to find a category / niche where there aren’t a huge amount of youtubers consistently uploading content - Tt’s supply and demand - All videos should be highly related to the same stuff. helps with the algorithm - Try to make the viewer watch more videos Playlist End screen card Put them on your social media - Create great videos - Engaging - Editing - Stimulating - Hooks, methods, processes. Instead of “5 tips” to help you with your fitness, think “the 5 step method” to help you with your fitness. This way the viewer has to see the whole 5 steps to get any value at all. (And seeing the whole 5 steps should be beneficial to the viewer). - Tell a good story - Satisfying - Provide the most value in the beginning, and in the end. - Thumbnail should complement title - Enticing video ideas - You can’t polish a turd. If the idea is shit, the editing can’t really fix it