Apr 21 in Lead Generation Tactics
43% Increase in reservation revenue with automated promotions
Before 2024 we didn't have anything to convert website viewers into paying customers that was automated. We would get reservations from people that wanted to reserve an RV on our "Rent Now" tab, but for people that were on the fence, didn't know much about RVing or just starting their journey would basically need to call us to go from on the fence to reserving.
We took the same process we would usually go through over a phone conversation with someone interested and put it into an automated process that allows them to learn more about RVing, provide them with resources and give them great promotional offers that are time sensitive to encourage them to reserve same day.
I'm constantly editing the emails to add value to the customer as much as possible and it has helped us generate more revenue (43% more) while creating a better customer experience (they learn more, and get to know about our business).
Here are the results from one of our "Perfect RV Finder" forms (contact info hidden): https://dufourfunrentals.typeform.com/report/mRZTaxTW/ifah8NDqdbneHxmP
And here are the results from our chat form "Perfect RV Finder" (contact info hidden): https://dufourfunrentals.typeform.com/report/IS1lANvc/9fm21BFpOpzC9IlW
Wanted to share this with the group and hope it helps! I'm happy to share this template for free as well if anyone wants it on their site. Happy to answer any questions in the comments.
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43% Increase in reservation revenue with automated promotions
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