Branding vs Marketing · Story Hacker Free

Branding vs Marketing

For authors, Branding is the creation of a unique identity, focusing on the author’s voice, values, and long-term connection with readers. It builds reputation and emotional ties. Marketing, on the other hand, involves the tactics and strategies to promote the author's books, such as advertising, social media, and book launches. While branding focuses on long-term image, marketing is about short-term actions to increase visibility and sales.

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