Pinned
May 7 •
I’ll go first!
👋 Hey friends! I’m Stef. Former customer success rep, former startup PM, and now a Senior PM at HubSpot. I started StefThePM.com last year as a newsletter for people breaking into product or levelling up in their PM career. That turned into mentorship calls with hundreds of people like you, just trying to figure it out. Now we have this community, because figuring it out is better when you’re not doing it alone. This is a space to talk about what product work actually looks like. The messy parts included. So let’s kick things off: drop a comment and tell me who you are and where you’re at in your journey. Aspiring PM? Newly in role? Still working up the nerve to make the pivot?
Pinned
May 5 •
🎯 START HERE: Read this first
Hey, and welcome. Really glad you're here. This community is for people making the real pivot into PM, not the LinkedIn version, the actual version. The part where you're questioning your background, rewriting your resume for the 5th time, and wondering if you're even qualified. You are. Let's make sure hiring managers see it. --- Here's how to get started: 1. Go to 👋 Introductions and drop a post. Tell us: your current background, what PM role you're targeting, and the one thing you're most stuck on right now. 2. Ask your first question in 🎯 Ask Stef. Post anything you'd normally Google at 11pm while spiraling about your job search. I read everything and answer here. 3. Share your work in 📝 Portfolio & Interview Prep. Post your resume, your interview answers, your cover letters. Get real feedback, not generic advice. 4. Celebrate in 🎉 Booyah! Wins. Everything from "I finally sent that application" to "I got the offer." We celebrate both. --- A few things I want to be upfront about: This is a small community by design. I'm not trying to build an audience here — I'm trying to build a room where people actually get hired. That means real feedback, real conversations, and me actually being here. If you have a question, post it. — Stef
8d •
🧠 Real PM Case Study, Week 6
This one trips up PMs who are good at discovery, because the problem isn’t knowing what to build. It’s knowing when to say no to what users are asking for. You’re a PM at a B2B project management tool. Think Monday.com or Asana, but smaller. ~2,000 paying teams, mostly SMB. You’ve been running a quarterly feedback survey for 6 months. You finally have enough data to act on it. The top requested feature, by a wide margin, is a native time-tracking module. 47% of respondents mentioned it. Your power users want it. Your CSM team wants it. Even your CEO is asking about it. But when you dig into the data, something doesn’t add up. Your highest-retention cohort, teams that have been with you 18+ months and expanded seats, almost never mentioned time tracking. They’re asking for better task dependencies and cross-project visibility. And your 90-day churn rate is highest among teams that came in specifically for project management, not time tracking. You have one quarter of focused eng capacity. HERE’S WHAT’S ON THE TABLE A) Build What They’re Asking For Scope a solid time-tracking module. Use it to reduce churn, win back churned accounts, and create a new acquisition angle. Bet: volume of requests is the strongest signal you have. 47% is not noise. If you don’t build it, they’ll find a tool that does. B) Build What Your Best Customers Actually Need Deprioritize time tracking. Focus the quarter on task dependencies and cross-project visibility, the features your healthiest, highest-LTV cohort is asking for. Bet: retention signal from your best customers outweighs acquisition signal from at-risk ones. Build for who you want more of. C) Validate Before You Commit Pause both. Run 10 discovery calls split between churned users and your best retained cohort. Build only once you know whether “time tracking” means the same thing to both groups. Bet: the survey data is directional, not decisive. You don’t know enough yet to spend a full quarter on either path.
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14d •
💻 prototypes
Hey friends! I was just on a customer feedback call and … they brought a Lovable prototype to show their “perfect solution” Has anyone else had this happen???
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