Using ChatGPT’s (paid) GPT function you can design and create a GPT that has a “Role.” The so what? You can ask it to act as your buyer persona and get it to critique and workshop the sales messaging you are putting out there and even preempt objections that you may get. This can be a powerful tool in making your messaging solution focused and succinct. I find this really helpful as I’m often presenting solutions to problems I don’t really understand beyond the surface level. Interested to hear how others use AI for prospecting. Do you use it?