๐ฅ
6d ago in Member Resources
๐๐ผ๐ ๐ง๐ผ ๐๐ถ๐ป๐ฑ ๐ง๐ต๐ฒ "๐ฃ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐ ๐ก๐ถ๐ฐ๐ต๐ฒ" ๐๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐ธ๐ผ๐ผ๐น ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐
Hereโs a full guide to successfully identify the niche of your skool community.
By following this full guide, you will have laid the groundwork for a successful skool community.
๐๐๐๐ฅ๐ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ๐ฌ
- Define your ICP
- Identifying the 5 pain pointsย
- Identifying problems associated with the pain points
- Understanding desires of your ICP
- Market research document
- Current vs desired situation
- Bridging the gap
- The benefits
- Analysing frustrations
- Identifying obstacles
- Recognising faulty paradigms
- Finalise your ICP
๐๐ญ๐๐ฉ ๐: ๐๐๐๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ซ๐จ๐๐ข๐ฅ๐ (๐๐๐)
Create a google doc to write down the details of your ICP.
Here is what you need to have inside of it:
๐๐ด๐ฒ:
๐ข๐ฐ๐ฐ๐๐ฝ๐ฎ๐๐ถ๐ผ๐ป:
๐๐ฒ๐ป๐ฑ๐ฒ๐ฟ:
๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ & ๐ฆ๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐
๐๐ป๐ฐ๐ผ๐บ๐ฒ ๐น๐ฒ๐๐ฒ๐น:
๐๐๐๐ฉ ๐๐ง๐ ๐ฉ๐๐ ๐๐๐ฃ๐๐๐๐ฉ๐จ ๐ค๐ ๐๐ค๐๐ฃ๐ ๐ฉ๐๐๐จ?
This is the foundation of tailoring your communication to resonate with your audience, and draws your ICP in, which increases the likelihood of them converting, and potentially paying you.
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Open a Google doc and start writing down the details of your ICP
๐๐ญ๐๐ฉ ๐: ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐
๐ข๐ฏ๐ ๐๐จ๐ซ๐ ๐๐๐ข๐ง ๐๐จ๐ข๐ง๐ญ๐ฌ ๐๐ ๐๐จ๐ฎ๐ซ ๐๐๐
I want you to be ChatGPT and start to identify the core pain points.
Here is a prompt you can use:
โ๐ฏ๐๐, ๐ฐโ๐ [๐๐๐๐ ๐ต๐๐๐], ๐๐๐
๐ฐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐
๐๐๐ ๐ฐ'๐๐ ๐๐๐๐๐๐๐๐๐
. ๐ช๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐ ๐๐
๐๐๐ ๐๐๐
๐๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐ [๐ฌ๐๐
๐ฎ๐๐๐]?โ
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐บ๐ฒ ๐ฒ๐
๐ฎ๐บ๐ฝ๐น๐ฒ๐ ๐ผ๐ณ ๐ฝ๐ผ๐ถ๐ป๐๐:
- Lack of time to balance and community with 9-5 job
- Struggling to increase income
- Difficulty in creating content
- Not knowing how to engage their audience
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Put that prompt into the AI, and paste the answers into the Google doc.
๐๐ญ๐๐ฉ ๐: ๐๐๐๐ง๐ญ๐ข๐ญ๐ฒ ๐๐๐ญ๐๐ข๐ฅ๐๐ ๐๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ ๐
๐จ๐ซ ๐๐๐๐ก ๐๐๐ข๐ง ๐๐จ๐ข๐ง๐ญ
The objective of this step is to understand each pain point even better.
To make this process simpler, weโll utilise AI.
Put this prompt into GPT:
โ๐ผ๐๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐, ๐๐๐๐๐๐ 5-10 ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐
๐๐ ๐๐๐๐. ๐พ๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐
๐๐๐๐๐โ
This deep dive will reveal actionable steps to address in your posts and offers.
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Run the prompt and paste the answers into the Google doc
๐๐ญ๐๐ฉ ๐: ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐๐๐ฌ๐ข๐ซ๐๐ฌ & ๐๐ฌ๐ฉ๐ข๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ ๐๐จ๐ฎ๐ซ ๐๐๐
The objective of this step is to discover what drives your audience.
Put this prompt into GPT:
โ๐ผ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐ฐ๐ช๐จ, ๐๐๐๐๐๐ ๐๐๐๐ 5-10 ๐
๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐โ
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Put the prompt into the AI and paste the answers into the google doc.
๐๐ญ๐๐ฉ ๐: ๐๐ซ๐ ๐๐ง๐ข๐ฌ๐ ๐๐จ๐ฎ๐ซ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ
The objective of this step is to properly structure your google doc.
๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ถ๐ ๐๐๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ:
- Demographics: Key details like age, occupation, and income.
- Interests and Strengths: Capture personal and professional areas of interest.
- Pain Points & Problems: Detailed challenges related to their struggles.
- Desires: Goals and aspirations to motivate content creation.
*make sure to refine this document as your community grows and you gain a better understanding of your market
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Read this step, and structure your document
๐๐ญ๐๐ฉ ๐: ๐๐๐ฉ ๐๐ฎ๐ญ ๐๐ก๐ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ ๐๐ข๐ญ๐ฎ๐๐ญ๐ข๐จ๐ง ๐ฏ๐ฌ ๐๐๐ฌ๐ข๐ซ๐๐ ๐๐ข๐ญ๐ฎ๐๐ญ๐ข๐จ๐ง
The objective of this step is to define where your audience is right now and where they want to be.
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐บ๐ฒ ๐ฒ๐
๐ฎ๐บ๐ฝ๐น๐ฒ๐:
- Current: Earning $1,000/month, working a 9-to-5 job.
- Desired: Earning $20,000/month, with an engaged community of 10,000+ members.
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Write down their current and desired states, as well as the transformation they want.
Add this to your Google Doc.
๐๐ญ๐๐ฉ ๐: ๐๐๐๐ข๐ง๐ ๐๐จ๐ฐ ๐๐จ๐ฎ ๐๐๐ง ๐๐ซ๐ข๐๐ ๐ ๐๐ก๐ ๐๐๐ฉ
The objective of this is to detail how your services or content will help them transform from their current state to their desired outcome.
๐๐
๐ฎ๐บ๐ฝ๐น๐ฒ๐:
- ๐ด๐๐๐๐๐ : โ๐จ ๐๐๐๐๐๐ ๐๐๐๐-๐๐-๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐ ๐บ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐.โ
- ๐ผ๐๐๐๐๐ ๐ฝ๐๐๐๐: ๐ฏ๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐.
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Write down the ways which you will assist your client.
Put this into the Google doc.
๐๐ญ๐๐ฉ ๐: ๐๐ฆ๐ฉ๐ก๐๐ฌ๐ข๐ฌ๐ ๐๐ก๐ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐๐ ๐๐จ๐ซ๐ค๐ข๐ง๐ ๐๐ข๐ญ๐ก ๐๐จ๐ฎ
The point of this is to understand and clearly articulate the benefits that your audience will experience.
This includes both practical and emotional gains, such as:
- ๐๐๐ฃ๐๐ฃ๐๐๐๐ก ๐๐ง๐๐๐๐ค๐ข
- ๐๐๐ข๐ ๐จ๐๐ซ๐๐ฃ๐๐จ
- ๐ผ๐๐๐๐จ๐จ ๐ฉ๐ค ๐ ๐จ๐ช๐ฅ๐ฅ๐ค๐ง๐ฉ๐๐ซ๐ ๐๐ค๐ข๐ข๐ช๐ฃ๐๐ฉ๐ฎ
๐๐ญ๐๐ฉ ๐: ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ ๐๐ก๐๐ข๐ซ ๐
๐ซ๐ฎ๐ฌ๐ญ๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ข๐ญ๐ก ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ ๐๐ฉ๐ญ๐ข๐จ๐ง๐ฌ
Now what we need to do is to explore what your ICP dislikes about the current solutions which are available to them.
This can help you when forming the messaging and position your offering as the better choice.
Now put this prompt into GPT:
โ๐ผ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐, ๐๐๐๐ ๐
๐ ๐๐ ๐๐
๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐
๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐?โ
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐บ๐ฒ ๐ฒ๐
๐ฎ๐บ๐ฝ๐น๐ฒ๐:
- Impersonal support
- Overpriced services with limited results
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Put the prompt into the AI and paste the answers into the Google doc.
๐๐ญ๐๐ฉ ๐๐: ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐๐ฌ๐ญ๐๐๐ฅ๐๐ฌ ๐๐ซ๐๐ฏ๐๐ง๐ญ๐ข๐ง๐ ๐๐ก๐๐ฆ ๐๐จ ๐๐๐ค๐ ๐๐ก๐ ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง
The purpose of this step is to determine the internal and external roadblocks that are stopping them from making the transformations.
Put this prompt into ChatGPT:
โ๐ผ๐๐๐๐ ๐๐๐ ๐ฐ๐ช๐จโ๐ ๐๐๐๐๐๐๐ ๐๐๐
๐
๐๐๐๐๐๐
๐๐๐๐๐๐, ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐?โ
Here are some examples:
- โ๐ ๐๐ค๐ฃโ๐ฉ ๐๐๐ซ๐ ๐๐ฃ๐ค๐ช๐๐ ๐ฉ๐๐ข๐.โ
- โ๐โ๐ข ๐ฃ๐ค๐ฉ ๐จ๐ ๐๐ก๐ก๐๐ ๐๐ฃ๐ค๐ช๐๐.โ
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Add these limiting beliefs into your document.
๐๐ญ๐๐ฉ ๐๐: ๐๐๐๐จ๐ ๐ง๐ข๐ฌ๐ ๐
๐๐ฎ๐ฅ๐ญ๐ฒ ๐๐๐ซ๐๐๐ข๐ ๐ฆ๐ฌ
The objective of this step is to identify misconceptions that may prevent them from fully engaging.
We will address these paradigms directly in our content to build that trust.
Put this prompt into GPT:
โ๐พ๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐
๐๐๐๐ ๐๐๐๐ ๐๐๐๐
๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐?โ
Here are some example paradigms:
- โ๐๐ง๐ค๐ฌ๐๐ฃ๐ ๐ ๐๐ค๐ข๐ข๐ช๐ฃ๐๐ฉ๐ฎ ๐๐จ ๐ฉ๐ค๐ค ๐๐ค๐ข๐ฅ๐ก๐๐ญ ๐ฌ๐๐ฉ๐๐ค๐ช๐ฉ ๐ ๐๐๐ ๐๐ช๐๐๐๐ฉ.โ
- โ๐๐ฃ๐ซ๐๐จ๐ฉ๐๐ฃ๐ ๐๐ฃ ๐๐ค๐๐๐๐๐ฃ๐ ๐๐จ๐ฃโ๐ฉ ๐ฌ๐ค๐ง๐ฉ๐ ๐๐ฉ.โ
๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฒ๐ฝ:
Put these faulty paradigms into the Google doc.
๐๐ญ๐๐ฉ ๐๐: ๐
๐ข๐ง๐๐ฅ๐ข๐ฌ๐ ๐๐จ๐ฎ๐ซ ๐๐๐
The Objective here is to synthesise your research into clear statements.
Here are the statements you want to summarise your niche into:
๐๐๐ค: ๐๐๐ค ๐จ๐ฅ๐๐๐๐๐๐๐๐ก๐ก๐ฎ ๐ฎ๐ค๐ชโ๐ง๐ ๐๐๐ก๐ฅ๐๐ฃ๐.
๐๐๐๐ฉ: ๐๐๐ ๐ฉ๐ง๐๐ฃ๐จ๐๐ค๐ง๐ข๐๐ฉ๐๐ค๐ฃ ๐ฎ๐ค๐ชโ๐ก๐ก ๐ฅ๐ง๐ค๐ซ๐๐๐.
๐๐ค๐ฌ: ๐๐๐ ๐จ๐ฅ๐๐๐๐๐๐ ๐ข๐๐ฉ๐๐ค๐๐จ ๐ค๐ง ๐๐ง๐๐ข๐๐ฌ๐ค๐ง๐ ๐จ ๐ฎ๐ค๐ชโ๐ก๐ก ๐ช๐จ๐.
Hereโs an example:
โ๐ฐ ๐๐๐๐ ๐๐๐๐๐๐ ๐จ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐ 20๐๐ ๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐ 90 ๐
๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐จ๐ฐ๐จ ๐๐๐๐๐๐
โ
Now, you should have a clear, optimised niche for your business.
Comment down your niche below in the comments, and Iโll personally review it and give you feedback.
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๐๐ผ๐ ๐ง๐ผ ๐๐ถ๐ป๐ฑ ๐ง๐ต๐ฒ "๐ฃ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐ ๐ก๐ถ๐ฐ๐ต๐ฒ" ๐๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐ธ๐ผ๐ผ๐น ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐
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