Q&A Sprint · Sold Out Studios: Growth Hub

Jun 4 (edited) in Training Packages for Purchase

Q&A Sprint

👋 First Call today, where we took a dive into the W.I.I.F.M effect (What's In It For Me) 🤔..... how important it is to put yourself into the 👟 Shoes of your Members when implementing changes in your Studio. 🔄

https://youtu.be/sAMCbcPaoQY

WITH THANKS TO JONATHAN FOR HIS PARTICIPATION AND BRINGING HIS A GRADE TO THE TABLE, EVEN AFTER A FULL DAY AT THE ACADEMY 🙏🏻🙏🏻

MasterCKD and Danielle Drew discuss strategies to improve student engagement and growth in a martial arts school. 🥋

MasterCKD explains recent changes aimed at recruitment, such as social media contests 📱, free birthday parties 🎉, and incentivized events like "Kicks in the Park" 🏞️ and a Pokémon-themed event 🎮. He mentions some pushback from students feeling pressured. 😕

Danielle advises on tweaking these strategies to avoid penalizing students who don't bring friends. 👥 She suggests reframing the incentives to reward those who do without making others feel excluded. 🎁 She emphasizes the importance of clear communication about the benefits of having more students, such as increased energy 🔋, more varied drills 🥋, and enhanced social opportunities 👫.

Danielle also recommends developing scripts for instructors to handle questions and concerns 📝, and role-playing these scenarios to prepare them 🎭. She advises MasterCKD to involve his instructors in brainstorming potential challenges and objections from parents and students. 💡

The discussion concludes with Danielle suggesting regular meetings to address ongoing issues 🗓️ and encouraging MasterCKD to invite other school owners to join these sessions for broader industry insights. 🌐

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