Some Ideas For Your Superbrews Videos! · Social Sales Accelerator

Some Ideas For Your Superbrews Videos!

Week 1 of the SuperbrewsxSSA campaign is over and I wanted to share a few inspirations for what's working so far as we go into week 2!

🥇This video by the one and only

@Daron Payne

had some good traction for us: https://www.tiktok.com/@deezshops/video/7353316577632111902?shop_region=US

GREAT hook! Looking at the video analytics, most people watched past the first 3 seconds, so the "government conspiracy" hook definitely worked.

🥈This video (https://www.tiktok.com/@thesuperbrews/video/7388735187095407915) explores a bit of a different angle - coffee typically spikes your cortisol, but L-Theanine, Probiotics, Taurine (ingredients in Superbrews) actually balance out cortisol levels. So the messaging here is "coffee without the cortisol".

As always, BE CAREFUL with violations - don't say "this coffee lowers your cortisol", instead talk about the pain points of cortisol and then talk about your personal experience.

This creator is master at hitting the cortisol angle without saying anything that would upset the TikTok overlords: https://www.tiktok.com/@emilyysswrld

🥉This video (https://www.tiktok.com/@yorek888/video/7414315659657481502?_r=1&_t=8phe4OPBqfu) explores a "family" angle where her dad is stealing her Superbrews supply. Videos where "my husband/wife/mom/brother/etc.. tries this product and capturing their reaction have a high potential to connect with people.

Let me know if this is helpful for y'all and I will keep sharing any videos or trends we see getting some traction

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