I went to TikTok’s Health and Black Friday / Cyber Monday Event

Oct 25 (edited) in Violations

My biggest takeaways from the event was in regards to violations:

• Regarding health/wellness products, You do NOT have to verbally say your disclaimer (if you don’t want to). Simply adding it as on screen text is sufficient.

Example:

Results may vary.

This is not intended to treat or diagnose.

Check with your doctor.

Results may vary.

This is my personal experience with this product.

• The easiest way to avoid violations is to keep it ‘general’ when talking about health products, such as talking about a ‘healthy lifestyle’.

There were A LOT of numbers the TikTok staff provided to us (death by PowerPoint) and the presentations all basically conveyed that Tiktok Shop will get much busier for the holiday shopping season, specifically in early November… big surprise.

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