One of the most valuable ways you can learn which ads are getting your competitors' more appraisals is by a method called "ad hacking"
And type in "real estate" or "property update" or any other keywords you can think of that are relative to the ads you're running.
Here is where you can see all the ads people are using which will give you inspo and information on what you can test in the future.
(Insider tip: the longer the ad has been running for, the better it's working. There's a reason the agent has kept it running for 3,4,5 months.)
✌️Josh